I just returned from Web 2.0 Expo in San Francisco. I heard several talks on social media strategies. One excellent presentation from an executive at LinkedIn discussed suggestions for creating a social network. The most successful social networks start with a simple concept--one or two activities in which members can participate. For example, Flickr--posting or viewing pictures, UTube--posting or viewing videos, Facebook--posting pictures, LinkedIn--connecting to other peopl

More and more businesses are using Twitter as a tool to communicate with customers. Some areas where Twitter can be useful: Public Relations: Your customers may already be twittering about you, either positively or negatively. By addressing and responding to their posts, you can both turn around irritated customers and encourage advocates. Customer Service: As an alternative to your standard customer service channels, responding to customers' questions on Twitter can be inexp