I recently attended a seminar in LA on personal brand. One great concept in this course was the idea of personal and professional consistency. Businesses work hard to create and maintain a brand image. So should individuals.
1-800-GOT-JUNK is a great name for a business that wants people to remember it. It leverages the old 'Got Milk?' campaign, and ads a 1-800 kicker. It tells you what they do and where to call. Seeing their trucks driving around town reinforces the brand.