I recently attended a seminar in LA on personal brand. One great concept in this course was the idea of personal and professional consistency. Businesses work hard to create and maintain a brand image. So should individuals.
Are you projecting yourself in the way you want to be perceived? A few examples: How do you dress at work and on weekends? Are you always on time to meetings or apointments? Do you avoid gossip at work and at home? Do you generally have a positive attitude?
A person who projects a consistent set of values is very attractive to others.