STRATEGY

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When developing an effective  strategy, always start with the end goal in mind.

The word strategy is used a great deal in marketing, often incorrectly. The exact definition is "a plan of action or policy designed to achieve a major or overall aim." We begin by identifying your goals. Then we analyze your business and customers to determine your competitive advantages.  What emerges from this research is a strategy and clear marketing messages used in every piece moving forward. All these pieces are essential to defining a set of strategies that will set your company apart from the competition.

BRANDING

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Brand is far more than a logo. It is the essence of who you are and how people view you.

Branding is some of the most exciting and creative work marketers do. It starts with understanding who you are as a company by piecing together your strengths, what your customers need, and why you are superior to the competition. The end result is more than color and graphics (although those are very important.) Branding is the entire picture of your business character, how you show up in the world and why customers should buy your product and service. 

BUSINESS AND MARKETING PLANS

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Having a plan is the first step to success. Follow it, alter it, or pivot completely, but have a plan, or you won't know where you've been and where you are going.

Business and marketing plans are often daunting--whether they be for investors, board members, executives or even potential buyers. Any plan requires extensive research into the market, customer, competitors and your growth potential. Then this information is used to create an implementation plan to grow leads, revenue, and market share. Whatever the end goal, Greenway works closely with your team to write strong and strategic plans to wow and impress your audience.