VP of Mid-Market
and SMB Sales
"As a consultant for Captive Eight, Catherine has transformed our branding and marketing materials. Working closely with the sales team, she analyzed our market and created targeted messages for each of our customer segments. She was extremely easy to work with, and is excellent in a collaborative environment."
Then she project-managed designers and developers as well as our team to create a new website, logo, sales sheets, surveys and emails to customers. Catherine's interpersonal skills are second to none. Our sales process has been dramatically shortened in the days since we launched the new website. I would highly recommend Catherine and Greenway for any marketing project."
Here's what some of Greenway's clients and companies have to say about Catherine and the team.
Senior Account Director
"Catherine is a highly-experienced marketer and a great asset to any sales and marketing department. She has a deep understanding of the needs and challenges of a direct sales department, and worked extremely well with both myself and my sales team.
Catherine created programs to deliver quality leads and provided the team with much needed sales tools and collateral. She is very intelligent, a great manager, and an all around team player."
"Catherine is hard working, extremely intelligent and personable, she has the ability to lead from within a group by forming collegiate bonds amongst strongly-opinioned people providing cohesion without ego, a real team player, strong and methodical in a crisis, a great orator with solid customer-facing skills, persuasive and funny, Catherine can defuse the hardest of opponents and have them eating out of her hand in moments. If you are looking for someone to herd cats look no further."
"Catherine has a great marketing mind and can definitely call the right audible when required. She was thrown into numerous challenges, including rapid changes in budget, senior management strategy, staffing support, and overall company direction - and she continued to deliver tactical recommendations and calm execution against those headwinds.... Would be an asset on any team, IMO."
"Catherine is a great team player. She has the ability to jump in on a project and hit the ground running. Catherine excels in putting together comprehensive marketing plans and programs with little resources. She possesses both flexibility and resourcefullness in high stress situations and brings leadership and productivity skills to the team. Would definitely work with her in the future!"
"I have worked for Mavenlink as a consultant for many years. By recruiting Catherine, the firm gained a sophisticated strategist, experienced product marketer and quintessential team player. Catherine's experience provided a positive perspective across the multiple marketing challenges the company was facing. I found Catherine to not only be an astute strategist, but an open and supportive lynchpin for the team. I highly recommend Catherine for whatever marketing challenges your company may face."
Owner and Principal
"Catherine is a truly gifted marketing professional. As a business partner, I found her to be creative, flexible, smart and a real catalyst for business growth. She has a unique ability to see the bottom-line opportunity in any situation. I've also been extremely impressed with both her presentation and leadership skills. Her communication style is direct and warm. If you want to get something done right the first time, you work with Catherine."