Navigating the Marketing Maze: A Guide for Small Business
In the vast landscape of marketing, small businesses often find themselves navigating a maze of strategies, wondering which path will...
The Internet of Things Now and Soon
Verizon has recently posted an infographic on What is the Internet of Things. The Internet of Things (IoT) is defined in Wikipedia as "a...
Brexit and a Multi-Step Strategy?
Whether or not we agree with the UK’s Brexit decision yesterday, (the markets don’t, with the Pound losing significant value) I heard an...
The Correct Way to Transition Customers
Companies are bought and sold all the time. One of the first things the new and old owner need to do is take care of their current...
Archetypes
Archetypes are an integral part of human culture. We see them everywhere in movies, books and poems. We can recognize an archetype almost...
#10. Ten Tips for Small Business
10. Stay steady and don't give up. My father's most frequent piece of wisdom comes from a Harvard Business School study that he quotes...
Your Personal Brand
I recently attended a seminar in LA on personal brand. One great concept in this course was the idea of personal and professional...
#9. Ten Tips for Small Business
9. Always Negotiate The old adage that everything is (negotiable that is). Contracts, salaries, terms, etc. etc. Become very skilled at...
The Benefits of Recurring Revenue
A revenue model based on subscriptions or auto-renewal is an excellent way to set up a business for long-term success. Recurring revenue...
#8. Ten Tips for Small Business
8. Write and keep your business plan updated. A current marketing plan is great for both short and long term planning. Plus no VC firm or...
