SEO for Beginners Part II
More and more, small businesses are understanding the importance of Search Engine Optimization to get their websites found. As I have...
Lessons from Web 2.0 Expo 2009
I just returned from Web 2.0 Expo in San Francisco. I heard several talks on social media strategies. One excellent presentation from an...
Twitter for Business
More and more businesses are using Twitter as a tool to communicate with customers. Some areas where Twitter can be useful: Public...
An Very Descriptive Brand Name
1-800-GOT-JUNK is a great name for a business that wants people to remember it. It leverages the old 'Got Milk?' campaign, and ads a...
Calculating ROI
At my very first marketing job in the early 90's, I was given an enormous project that no one else had wanted to tackle. I created a cost...