

Your Personal Brand
I recently attended a seminar in LA on personal brand. One great concept in this course was the idea of personal and professional...


SEO for Beginners Part II
More and more, small businesses are understanding the importance of Search Engine Optimization to get their websites found. As I have...


An Very Descriptive Brand Name
1-800-GOT-JUNK is a great name for a business that wants people to remember it. It leverages the old 'Got Milk?' campaign, and ads a...


Calculating ROI
At my very first marketing job in the early 90's, I was given an enormous project that no one else had wanted to tackle. I created a cost...