7. Watch for Decision Making Biases The human brain uses unconscious routines or 'heuristics' to help cope with complexities of...

I just returned from Web 2.0 Expo in San Francisco. I heard several talks on social media strategies. One excellent presentation from an...

I've head this concept many times, so it seems like a good time to repeat it. The recession is forcing consumers and companies around the...

4. Become Your Best Sales Person My dad was not a typical sales person. He wasn’t slick or showy. But he got his training in sales at IBM...

1-800-GOT-JUNK is a great name for a business that wants people to remember it. It leverages the old 'Got Milk?' campaign, and ads a...