#7. Ten Tips for Small Business


Watch out for Groupthink

7. Watch for Decision Making Biases

The human brain uses unconscious routines or 'heuristics' to help cope with complexities of decisions. Many of these are invisible, so understanding them and compensating for them is important.

Some of these biases include groupthink, anchoring, sunk cost traps and confirming evidence.

#entrepreneur #startingabusiness #groupthink

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