1-800-GOT-JUNK is a great name for a business that wants people to remember it. It leverages the old 'Got Milk?' campaign, and ads a 1-800 kicker. It tells you what they do and where to call. Seeing their trucks driving around town reinforces the brand.
I recently needed some junk hauled and of course looked them up. However, their pricing seemed very high. With a little research, I found a local vendor, Oregon Hauling, that provided the same service for 1/2 to 2/3 the price.
1-800-GOT-JUNK is apparently such a good name, that they can charge double for the same service.